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JULIAWAYNE

  • UX Portfolio
    • Joe Coffee
    • Alaska Airlines
    • Hackathon: Dining Dash
    • Secret Squirrel Activity App
    • Ecommerce Redesign (Coming Soon)
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Julia Wayne

UX Design, Writing, Hungry

E-Commerce Website Redesign

UX Vision: Easily find new, hip, and original clothing and accessories from a local company that has just the right suggestions for keeping you looking good.

ROLES

  • App audit
  • Competitive analysis development (lead)
  • User research material development (lead)
  • Sketching concept screens
  • Iterating flow of additional functionalities
  • Screener development
  • User interviews
  • Synthesizing research
  • Wireframes (Sketch)
  • Increasing fidelity
  • Creating prototype in InVision (lead)
  • Usability testing
  • Evaluating results
  • Describing implications for future development

TOOLS

  • Drawing implements
  • Whiteboard
  • Omnigraffle

PERSONA

Dexter Persona

COMPETITIVE ANALYSIS

Competitive Analysis

COMPARATIVE ANALYSIS

NORDSTROM bag
NORDSTROM checkout
NORDSTROM bag
NORDSTROM checkout

PLANNING AND DESIGN GOALS

With so many factors to focus on, we chose a flow that emphasized clarity of information, convenience, and collaboration specifically in the booking process.

Existing functions: Rework booking process to integrate a cleaner interface with a default low price grid immediately visible upon choosing a destination.

New functions: To address the redundancy of reentering information, we added a recent search option, intuitive origin, and back button

New flows: With a focus on collaboration, we created save, share, and watch functions, creating screens to draft the flow within the app.

Design aesthetics: Consistency with Alaska look and feel.

PROTOTYPE

Using InVision, we uploaded wireframes into a hotspot-clickable prototype. We led 10 users through the prototype, instructing them on the parameters of the search (location, timing), as well as the background story of Allie's travel needs. We took notes of problem areas, pauses, and questions. We were able to gather data on the overall booking process as well as the success of the newly added functions.

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Copyright © 2023 Julia Wayne

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